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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 66
- A New Framework to Improve Traffic Safety Culture in the EUFrom15 Apr 2024 → TodayFunding: BOF - various
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- REstoration of WETlands to minimise emissions and maximise carbon uptake – a strategy for long term climate mitigationFrom1 Oct 2022 → TodayFunding: HORIZON.2.5 - Climate, Energy and Mobility
Publications
221 - 230 of 259
- When do primes prime? The moderating role of the self-concept in individuals' susceptibility to priming effects on social behavior(2009)
Authors: Dirk Smeesters, Vincent Y Yzerbyt, Olivier Corneille, Luk Warlop
Pages: 211 - 216 - How to brand your private labels(2018)
Authors: Marnik Dekimpe
Pages: 487 - 496 - Test-retest reliability and construct validity of the Pro-Environmental Behavior Task(2021)
Authors: Florian Lange, Siegfried Dewitte
- Augmented self-The effects of virtual face augmentation on consumers' self-concept(2021)
Authors: Luk Warlop
Pages: 170 - 187 - Basic Instinct. The fire of desire in economic decisions.(2009)
Authors: Bram Van den Bergh, Siegfried Dewitte, Luk Warlop
Number of pages: 126 - Online display advertising for CPG brands: (When) does it work?(2021)
Authors: Marnik Dekimpe
Pages: 271 - 289 - Going Online for Groceries: Drivers of Category Share of Wallet Expansion.(2021)
Authors: Lien Lamey, Els Breugelmans
Pages: 154 - 172 - Effects of providing total cost of ownership information on attribute weights in purchasing decisions(2011)
Authors: Sebastiaan Morssinkhof, Marc Wouters, Luk Warlop
Pages: 132 - 142 - The Connected Customer(2010)
Authors: Marnik Dekimpe
Number of pages: 376 - Intra- and Interformat Competition Among Discounters and Supermarkets(2010)
Authors: Kathleen Cleeren, Frank Verboven, Marnik Dekimpe
Pages: 456 - 473