Organisation
Department of Marketing (main work address Leuven)
Research Unit
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Projects
41 - 50 of 66
- Collective Innovation for Public Transport in European Cities.From1 May 2015 → 30 Apr 2018Funding: H2020-EU.3.4. - SOCIETAL CHALLENGES - Smart, green and integrated transport
- Evaluating the role of dopamine midbrain neurons in incentive salienceFrom1 Oct 2014 → 19 Oct 2020Funding: FWO fellowships
- Bricks plus clicks: the success factors of multi-channel retailing.From1 Oct 2014 → 30 Sep 2016Funding: BOF - Other initiatives
- THE ROLE OF SLEEP IN CONSUMPTION-RELATED DECISION MAKING.From1 Oct 2014 → 31 Oct 2016Funding: FWO fellowships
- Manufacturers and Retailers Going Healthy: A Standard Health Symbol and Proliferation into a Healthy Line.From1 Jan 2014 → 31 Dec 2017Funding: FWO research project (including WEAVE projects)
- New perspectives on the endowment effect: The role of materialism, loss aversion, and uncertainty.From1 Oct 2012 → 31 Oct 2014Funding: FWO fellowships
- Art and the evolution of signalling in a cultural species: a comparative approach.From1 Jan 2012 → 31 Dec 2017Funding: FWO research project (including WEAVE projects)
- Vulnerable consumer decision making: three empirical essays.From1 Oct 2011 → 29 Nov 2017Funding: Own budget, for example: patrimony, inscription fees, gifts
- Art and Signaling in a Cultural SpeciesFrom1 Oct 2011 → 28 May 2015Funding: BOF - Doctoral projects
- The impact of olfactory cues and chemosignals on social interactionsFrom1 Oct 2011 → 1 Sep 2017Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 10 of 258
- Walk a mile in my shoes: Psychological ownership and psychological distance(2012)
Authors: Bart Claus, Wouter Vanhouche, Siegfried Dewitte, Luk Warlop
Pages: 1067 - 1068 - Rethinking Consumer Behavior in a Technologically Evolving World(2021)
Authors: Yunxin Liu, Siegfried Dewitte
- Embodied myopia(2011)
Authors: Luk Warlop
Pages: 1033 - 1044 - Competitive Pricing in Markets with different overhead costs: concealment or leakage of information(2008)
Authors: Eddy Cardinaels, Filip Roodhooft, Luk Warlop, Gustaaf Van Herck
Pages: 761 - 784 - International entry strategies (forthcoming)(2012)
Authors: Marnik Dekimpe
Pages: 391 - 411 - Linguistic Cues in Online Product Reviews(2022)
Authors: Xzavier He, Lien Lamey, Barbara Briers
- Green when seen? No support for an effect of observability on environmental conservation in the laboratory: a registered report(2020)
Authors: Florian Lange, Siegfried Dewitte
- Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Marnik Dekimpe
Pages: 1 - 19 - Time-Series Models in Marketing(2008)
Authors: Marnik Dekimpe, Philip Hans Franses, Dominique M Hanssens, Prasad A Naik, B Wierenga
Pages: 373 - 398Number of pages: 26 - Investigating the effect of childhood socioeconomic background on interpersonal trust: Lower childhood socioeconomic status predicts lower levels of trust(2019)
Authors: Angelos Stamos, Efthymios Altsitsiadis, Siegfried Dewitte
Pages: 19 - 25