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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
11 - 12 of 12 results
- Anne ter Braak (Member)
- Gijs van Bussel (Member)
Projects
11 - 20 of 66
- A Comprehensive Investigation on the Rationale of Corruption and its Liabilities in Ecuador (CIRCLE)From1 Sep 2022 → TodayFunding: VLIR-UOS TEAM
- Customer Experience Management from an organizational perspectiveFrom1 Jan 2022 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Managing Uncertainty in Positive Energy District DesignFrom1 Sep 2021 → 31 Aug 2023Funding: VLAIO - Flux50 - ICON
- The Role of Service Robots in Service Encounters: The Impact of Service Encounter Decisions on Customer OutcomesFrom17 Aug 2021 → TodayFunding: BOF - doctoral mandates, FWO fellowships
- The value of new customer metrics in the digital era for better understanding and predicting business performance”From27 Apr 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- Breaking bad habits and building good habits. Increase pro-environmental behavior by targeting habitual choices.From15 Jan 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
- Please do not be a fool, save the fuel!: Increasing consumers’ willingness to adapt energy consumption behaviorFrom3 Dec 2020 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 10 of 258
- Price and advertising effectiveness over the business cycle(2012)
Authors: Marnik Dekimpe
Pages: 177 - 193 - The hidden powers of advertising investments(2011)
Authors: Marnik Dekimpe
Pages: 209 - 223 - Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Lien Lamey, Marnik Dekimpe
Pages: 1 - 19 - Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys(2008)
Authors: Aurélie Lemmens, Christophe Croux, Marnik Dekimpe
Pages: 414 - 431 - Retailing and retailing research in the age of big data analytics(2020)
Authors: Marnik Dekimpe
Pages: 1 - 12 - Implications of customer participation in outsourcing non-core services to third parties(2020)
Authors: Bart Larivière
Pages: 438 - 458 - Using technology to bring online convenience to offline shopping(2019)
Authors: Marnik Dekimpe
Pages: 25 - 29 - Does competitive entry structurally change key marketing metrics(2008)
Authors: Marnik Dekimpe
Pages: 173 - 182 - A subordinate status position increases the present value of financial resources for low 2D:4D men(2008)
Authors: Kobe Millet, Siegfried Dewitte
Pages: 110 - 115 - The future of private-label markets: A global convergence approach(2023)
Authors: Marnik Dekimpe
Pages: 248 - 267