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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Projects
21 - 30 of 66
- Construction of a dashboard for the evaluation of covid policies.From1 Dec 2020 → 30 Jun 2021Funding: BOF - various
- The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping BehaviorFrom1 Oct 2020 → TodayFunding: BOF - projects
- Toward an Experimental Analysis of Pro-environmental BehaviorFrom1 Oct 2020 → 30 Sep 2023Funding: FWO senior postdoctoral fellowship
- Borkum - Towards a fully decarbonized, smart island.From1 Oct 2019 → 30 Sep 2022Funding: BOF - projects
- Understanding the processes underlying consumer value perceptionsFrom1 Oct 2019 → 30 Sep 2021Funding: BOF - projects
- Characterising and understanding Customer Experience Management in B2BFrom5 Jun 2019 → 5 Jun 2023Funding: Own budget, for example: patrimony, inscription fees, gifts
- Collaborative production for the circular economy; a community approachFrom1 Jun 2019 → 30 Nov 2023Funding: H2020-EU.3.5.- SOCIETAL CHALLENGES - Climate action, resource efficiency and raw materials
- Smart, Personalized and Adaptive ICT Solutions for Active, Healthy and Productive Ageing with enhanced WorkabilityFrom1 Jan 2019 → 30 Jun 2022Funding: H2020-EU.3.1. - SOCIETAL CHALLENGES - Health, demographic change and wellbeing
- Creating safe and inclusive smart cities.From1 Jan 2019 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Customer reactions to robotics in service encountersFrom18 Dec 2018 → 30 Sep 2020Funding: BOF - Other initiatives
Publications
1 - 10 of 258
- Price and advertising effectiveness over the business cycle(2012)
Authors: Marnik Dekimpe
Pages: 177 - 193 - The hidden powers of advertising investments(2011)
Authors: Marnik Dekimpe
Pages: 209 - 223 - Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Lien Lamey, Marnik Dekimpe
Pages: 1 - 19 - Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys(2008)
Authors: Aurélie Lemmens, Christophe Croux, Marnik Dekimpe
Pages: 414 - 431 - Retailing and retailing research in the age of big data analytics(2020)
Authors: Marnik Dekimpe
Pages: 1 - 12 - Implications of customer participation in outsourcing non-core services to third parties(2020)
Authors: Bart Larivière
Pages: 438 - 458 - Using technology to bring online convenience to offline shopping(2019)
Authors: Marnik Dekimpe
Pages: 25 - 29 - Does competitive entry structurally change key marketing metrics(2008)
Authors: Marnik Dekimpe
Pages: 173 - 182 - A subordinate status position increases the present value of financial resources for low 2D:4D men(2008)
Authors: Kobe Millet, Siegfried Dewitte
Pages: 110 - 115 - The future of private-label markets: A global convergence approach(2023)
Authors: Marnik Dekimpe
Pages: 248 - 267