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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Projects
31 - 40 of 64
- KINETICFrom16 May 2018 → 15 May 2020Funding: BOF - Bilateral scientific cooperation
- Linguistic Cues in Online Product ReviewsFrom19 Feb 2018 → 21 Dec 2022Funding: Private funding of national origin - undefined
- Cognitive flexibility and pro-environmental behaviorFrom1 Jun 2017 → 31 May 2020Funding: FWO fellowships
- Bricks plus clicks: the success factors of multi-channel retailing.From1 Oct 2016 → 12 Jan 2018Funding: BOF - Other initiatives
- Rethinking Consumer Behavior in a Technologically Evolving WorldFrom22 Sep 2016 → 14 Jan 2021Funding: Own budget, for example: patrimony, inscription fees, gifts
- Tempting Marketing Cues and Risk Behavior.From1 Oct 2015 → 31 Mar 2017Funding: Foreign private sponsor - undefined
- Cultural evolution, sexual selection, and the case of art appreciation: integrating direct and indirect selection pressuresFrom1 Oct 2015 → 30 Sep 2016Funding: BOF - Other initiatives
- Towards a behavioral vaccine against overeating in obese individuals: A biopsychological approach to the consumption reducing effects of pre-exposure to high-caloric foods in normal weight and obese individuals.From1 Oct 2015 → 30 Sep 2017Funding: BOF - Concerted Research Project from 1994
- Collective Innovation for Public Transport in European Cities.From1 May 2015 → 30 Apr 2018Funding: H2020-EU.3.4. - SOCIETAL CHALLENGES - Smart, green and integrated transport
- Evaluating the role of dopamine midbrain neurons in incentive salienceFrom1 Oct 2014 → 19 Oct 2020Funding: FWO fellowships
Publications
1 - 10 of 255
- Darwinism and the cultural evolution of sports(2009)
Authors: Andreas De Block, Siegfried Dewitte
Pages: 1 - 16 - The Car Cushion Hypothesis: Bigger Cars Lead to More Risk Taking-Evidence from Behavioural Data(2022)
Authors: Luk Warlop
Pages: 331 - 342 - A subordinate status position increases the present value of financial resources for low 2D:4D men(2008)
Authors: Kobe Millet, Siegfried Dewitte
Pages: 110 - 115 - Pre-exposure to food temptation reduces subsequent consumption: A test of the procedure with a South-African sample(2016)
Authors: Aiste Grubliauskiene, Siegfried Dewitte
Pages: 636 - 641 - Linking perceptual and behavioral customer metrics to multiperiod customer profitability: A comprehensive service-profit chain application(2008)
Authors: Bart Larivière
Pages: 3 - 21 - Valuing resource valuation in consumer research: An introduction(2017)
Authors: Luk Warlop
Pages: 1 - 4 - The internationalization of marketing communications and consumer research: Introduction to the special issue from the 2011 La Londe Conference(2013)
Authors: Siegfried Dewitte
Pages: 871 - 873 - Whatever People Say I Am That's What I Am: Social Labeling as a Social Marketing Tool(2008)
Authors: Gert Cornelissen, Luk Warlop, Siegfried Dewitte, Vincent Yzerbyt, AY Lee, D Soman
Pages: 837 - 837 - Brand extension similarity can backfire when you look for something specific(2017)
Authors: Luk Warlop
Pages: 850 - 868 - Does private-label production by national-brand manufacturers create discounter goodwill?(2013)
Authors: Anne ter Braak, Marnik Dekimpe
Pages: 343 - 357