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Researcher
Alexander Edeling
- Disciplines:Advertising, Market research, Marketing models
Affiliations
- Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Oct 2021 → Today
Projects
1 - 2 of 2
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Customer Experience Management from an organizational perspectiveFrom1 Jan 2022 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 5 of 5
- Marvelous advertising returns? A meta-analysis of advertising elasticities in the entertainment industry(2023)
Authors: Alexander Edeling
Pages: 1019 - 1045 - How firm communication affects the impact of layoff announcements on brand strength over time(2023)
Authors: Alexander Edeling
Pages: 700 - 723 - Finding Goldilocks Influencers: How Follower Count Drives Social Media Engagement(2023)
Authors: Alexander Edeling
- How, why, and when disclosure type matters for influencer marketing(2022)
Authors: Alexander Edeling
Pages: 313 - 335 - The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research(2021)
Authors: Alexander Edeling
Pages: 857 - 876