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Researcher
Els Breugelmans
- Disciplines:Marketing channels and retailing
Affiliations
- Department of Marketing (main work address Antwerp) (Research unit)
Member
From1 Oct 2013 → Today - Faculty of Economics and Business (FEB) (Faculty)
Member
From1 Oct 2012 → 31 Dec 2013 - Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Oct 2010 → 30 Sep 2013
Projects
1 - 10 of 11
- Sabbatical Els Breugelmans: Reimagining Research and TeachingFrom1 Sep 2023 → 31 Jan 2024Funding: BOF - mobility
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → 31 Dec 2022Funding: Fund Recuperation Fiscal Exemption
- The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping BehaviorFrom1 Oct 2020 → TodayFunding: BOF - projects
- Contemporary issues on relationships in retailing.From1 Jan 2019 → 31 Oct 2023Funding: BOF - doctoral mandates, National Bank of Belgium
- (Fr)Enemies: The Impact of Manufacturer Direct-to-Consumer Channels on Retail Sales PerformanceFrom1 Jan 2017 → 31 Dec 2020Funding: FWO research project (including WEAVE projects)
- Empirical Investigations on the Effectiveness of Direct Marketing CommunicationsFrom29 Sep 2015 → 18 Dec 2019Funding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on product and store unavailability.From21 Sep 2015 → 8 Feb 2021Funding: Own budget, for example: patrimony, inscription fees, gifts
- Empirical studies on manufacturer direct channels.From1 Oct 2014 → 10 Sep 2018Funding: Own budget, for example: patrimony, inscription fees, gifts
Publications
1 - 10 of 33
- What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers(2024)
Authors: Els Breugelmans
Pages: 217 - 238 - The Future of Physical Stores: Creating Reasons for Customers to Visit(2023)
Authors: Els Breugelmans, Lina Altenburg, Lien Lamey
- Re-imagining the physical store(2023)
Authors: Els Breugelmans
Pages: 481 - 486 - Sorry, the product you ordered is out of stock?: Effects of substitution policy in online grocery retailing(2023)
Authors: Els Breugelmans
Pages: 26 - 45 - It's not there, I love it! How relevance to objective needs of an unavailable item impacts emotions, store image, and behavior(2021)
Authors: Els Breugelmans
- Going Online for Groceries: Drivers of Category Share of Wallet Expansion.(2021)
Authors: Lien Lamey, Els Breugelmans
Pages: 154 - 172 - Retail Service Innovations and Their Impact on Retailer Shareholder Value: Evidence From an Event Study.(2021)
Authors: Lien Lamey, Els Breugelmans, Anne ter Braak
Pages: 811 - 833 - Evaluating the impact of VAT-free promotion: the role of loyalty program membership and category characteristics(2021)
Authors: Els Breugelmans
Pages: 455 - 476 - Essays on product and store unavailability.(2021)
Authors: Liliana Kowalczyk, Els Breugelmans
- Refocusing loyalty programs in the era of big data: a societal lens paradigm(2020)
Authors: Els Breugelmans
Pages: 405 - 418