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Publication
Online display advertising for CPG brands: (When) does it work?
Journal Contribution - Journal Article
Journal: International Journal of Research in Marketing
ISSN: 0167-8116
Issue: 2
Volume: 38
Pages: 271 - 289
Publication year:2021
BOF-keylabel:yes
IOF-keylabel:yes
BOF-publication weight:1
CSS-citation score:1
Authors:International
Authors from:Private, Higher Education
Accessibility:Closed