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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 66
- A New Framework to Improve Traffic Safety Culture in the EUFrom15 Apr 2024 → TodayFunding: BOF - various
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- REstoration of WETlands to minimise emissions and maximise carbon uptake – a strategy for long term climate mitigationFrom1 Oct 2022 → TodayFunding: HORIZON.2.5 - Climate, Energy and Mobility
Publications
1 - 10 of 258
- Price and advertising effectiveness over the business cycle(2012)
Authors: Marnik Dekimpe
Pages: 177 - 193 - The hidden powers of advertising investments(2011)
Authors: Marnik Dekimpe
Pages: 209 - 223 - Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Lien Lamey, Marnik Dekimpe
Pages: 1 - 19 - Measuring and testing Granger causality over the spectrum: An application to European production expectation surveys(2008)
Authors: Aurélie Lemmens, Christophe Croux, Marnik Dekimpe
Pages: 414 - 431 - Retailing and retailing research in the age of big data analytics(2020)
Authors: Marnik Dekimpe
Pages: 1 - 12 - Implications of customer participation in outsourcing non-core services to third parties(2020)
Authors: Bart Larivière
Pages: 438 - 458 - Using technology to bring online convenience to offline shopping(2019)
Authors: Marnik Dekimpe
Pages: 25 - 29 - Does competitive entry structurally change key marketing metrics(2008)
Authors: Marnik Dekimpe
Pages: 173 - 182 - A subordinate status position increases the present value of financial resources for low 2D:4D men(2008)
Authors: Kobe Millet, Siegfried Dewitte
Pages: 110 - 115 - The future of private-label markets: A global convergence approach(2023)
Authors: Marnik Dekimpe
Pages: 248 - 267