Organisation
Department of Marketing (main work address Leuven)
Research Unit
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 66
- A New Framework to Improve Traffic Safety Culture in the EUFrom15 Apr 2024 → TodayFunding: BOF - various
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- REstoration of WETlands to minimise emissions and maximise carbon uptake – a strategy for long term climate mitigationFrom1 Oct 2022 → TodayFunding: HORIZON.2.5 - Climate, Energy and Mobility
Publications
1 - 10 of 258
- Walk a mile in my shoes: Psychological ownership and psychological distance(2012)
Authors: Bart Claus, Wouter Vanhouche, Siegfried Dewitte, Luk Warlop
Pages: 1067 - 1068 - Rethinking Consumer Behavior in a Technologically Evolving World(2021)
Authors: Yunxin Liu, Siegfried Dewitte
- Embodied myopia(2011)
Authors: Luk Warlop
Pages: 1033 - 1044 - Competitive Pricing in Markets with different overhead costs: concealment or leakage of information(2008)
Authors: Eddy Cardinaels, Filip Roodhooft, Luk Warlop, Gustaaf Van Herck
Pages: 761 - 784 - International entry strategies (forthcoming)(2012)
Authors: Marnik Dekimpe
Pages: 391 - 411 - Linguistic Cues in Online Product Reviews(2022)
Authors: Xzavier He, Lien Lamey, Barbara Briers
- Green when seen? No support for an effect of observability on environmental conservation in the laboratory: a registered report(2020)
Authors: Florian Lange, Siegfried Dewitte
- Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Marnik Dekimpe
Pages: 1 - 19 - Time-Series Models in Marketing(2008)
Authors: Marnik Dekimpe, Philip Hans Franses, Dominique M Hanssens, Prasad A Naik, B Wierenga
Pages: 373 - 398Number of pages: 26 - Investigating the effect of childhood socioeconomic background on interpersonal trust: Lower childhood socioeconomic status predicts lower levels of trust(2019)
Authors: Angelos Stamos, Efthymios Altsitsiadis, Siegfried Dewitte
Pages: 19 - 25