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Organisation
Department of Marketing, Leuven
Research Unit
Main organisation:Faculty-wide Department of Marketing
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Bart Larivière (Responsible)
- Marnik Dekimpe (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xun He (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Pierre Vanden Abeele (Member)
Projects
1 - 10 of 56
- Marketing and Social Media: Understanding the Dissemination of Influencer Marketing Messages and Pharmaceutical StudiesFrom2 Nov 2021 → TodayFunding: BOF - projects
- Doctoraatsbursaal MarketingFrom22 Sep 2021 → TodayFunding: BOF - doctoral mandates
- Managing Uncertainty in Positive Energy District DesignFrom1 Sep 2021 → TodayFunding: VLAIO - Flux50 - ICON
- Managing Uncertainty in Positive Energy District DesignFrom1 Sep 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- A Digitalized Present and Future in Modern Service Industry: The Impacts of AI and Service Robots on Consumer Behavior and Service QualityFrom17 Aug 2021 → TodayFunding: BOF - doctoral mandates
- The value of new customer metrics in the digital era for better understanding and predicting business performance”From27 Apr 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- The Future of Retailing: Investigating the Effects of Customer Value Enhancing Initiatives on Consumer BehaviourFrom1 Feb 2021 → TodayFunding: BOF - doctoral mandates
- Breaking bad habits and building good habits. Increase pro-environmental behavior by targeting habitual choices.From15 Jan 2021 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- THE IMPACT OF COVID-19 ON GROCERY RETAILINGFrom1 Jan 2021 → TodayFunding: BOF - projects
- Construction of a dashboard for the evaluation of covid policies.From1 Dec 2020 → 30 Jun 2021Funding: BOF - various
Publications
1 - 10 of 226
- Broad vs narrow brand positioning: effects on competitive brand performance(2022)
Authors: Luk Warlop
Pages: 799 - 816Number of pages: 18 - Getting Conservatives and Liberals to Agree on the COVID-19 Threat(2022)
Authors: Luke Nowlan
Pages: 72 - 80Number of pages: 9 - Development and Evaluation of a Virtual Reality Puzzle Game to Decrease Food Intake: Randomized Controlled Trial(2022)
Authors: Yunxin Liu, Siegfried Dewitte
Number of pages: 11 - 'What lies behind the filter?' Uncovering the motivations for using augmented reality (AR) face filters on social media and their effect on well-being(2021)
Authors: Luk Warlop
Number of pages: 15 - The marketing–finance interface: A new integrative review of metrics, methods, and findings and an agenda for future research(2021)
Authors: Alexander Edeling
Pages: 857 - 876 - Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications(2021)
Authors: Luk Warlop
Pages: 915 - 934Number of pages: 20 - The Unintended Consequences of Attitudinal Word-of-Mouth Drivers(2021)
Authors: Bart Larivière
Pages: 263 - 276 - The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems(2021)
Authors: Bart Larivière
Pages: 425 - 447Number of pages: 23 - Online display advertising for CPG brands: (When) does it work?(2021)
Authors: Marnik Dekimpe
Pages: 271 - 289Number of pages: 19 - The Work for Environmental Protection Task: A consequential web-based procedure for studying pro-environmental behavior(2021)
Authors: Florian Lange, Siegfried Dewitte
Pages: 133 - 145Number of pages: 13