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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 64
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- A Comprehensive Investigation on the Rationale of Corruption and its Liabilities in Ecuador (CIRCLE)From1 Sep 2022 → TodayFunding: VLIR-UOS TEAM
- Customer Experience Management from an organizational perspectiveFrom1 Jan 2022 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
Publications
11 - 20 of 257
- Up speeds you down. Awe-evoking monumental buildings trigger behavioral and perceived freezing(2016)
Authors: Siegfried Dewitte
Pages: 112 - 125 - The joint effect of tangible and non-tangible rewards on healthy food choices in children(2012)
Authors: Aiste Grubliauskiene, Siegfried Dewitte
Pages: 403 - 408 - Tempt me just a little bit more: The effect of prior food temptation actionability on goal activation and consumption(2008)
Authors: Kelly Geyskens, Siegfried Dewitte, Mario Pandelaere, Luk Warlop
Pages: 600 - 610 - On the value relevance of retailer advertising spending and same-store sales growth(2012)
Authors: Marnik Dekimpe
Pages: 447 - 461 - Time-series models in marketing(2008)
Authors: Marnik Dekimpe
Pages: 373 - 398 - Time series models in marketing: Some recent developments(2010)
Authors: Marnik Dekimpe
Pages: 93 - 98 - Can buy me love: Mate attraction goals lead to perceptual readiness for status products(2011)
Authors: Kim Janssens, Mario Pandelaere, Bram Van den Bergh, Kobe Millet, Inge Lens, Keith Roe
Pages: 254 - 258 - Business cycle research in marketing: A review and research agenda(2018)
Authors: Marnik Dekimpe
Pages: 31 - 58 - People-planet-profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firms(2022)
Authors: Bart Larivière
Pages: 507 - 519 - The smarter, the better?! Customer well-being, engagement, and perceptions in smart service systems(2021)
Authors: Bieke Henkens, Bart Larivière
Pages: 425 - 447