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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 66
- A New Framework to Improve Traffic Safety Culture in the EUFrom15 Apr 2024 → TodayFunding: BOF - various
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- REstoration of WETlands to minimise emissions and maximise carbon uptake – a strategy for long term climate mitigationFrom1 Oct 2022 → TodayFunding: HORIZON.2.5 - Climate, Energy and Mobility
Publications
31 - 40 of 258
- Women seek more variety in rewards when closer to ovulation(2013)
Authors: Luk Warlop
Pages: 1 - 6 - Would male conspicuous consumption capture the female eye? Menstrual cycle effects on women's attention to status products(2012)
Authors: Inge Lens, Karolien Driesmans, Kim Janssens
Pages: 346 - 349 - Customer defection due to service elimination and post-elimination customer behavior: An empirical investigation in telecommunications(2021)
Authors: Luk Warlop
Pages: 915 - 934 - Embodiment and social cognition(2011)
Authors: Jiska Eelen
Pages: 491 - 506 - Creëert de productie van huismerken door A-merkfabrikanten discounter goodwill?(2015)
Authors: Anne ter Braak, Marnik Dekimpe
Pages: 169 - 185 - Going Healthy: How Product Characteristics Influence the Sales Impact of Front-of-Pack Health Symbols(2022)
Authors: Stijn Maesen, Lien Lamey, Anne ter Braak
Pages: 108 - 130 - Customer intentions to invoke service guarantees: Do excellence in service recovery, type of guarantee, and cultural orientation matter?(2014)
Authors: Yves Van Vaerenbergh, Bart Larivière
Pages: 45 - 62 - Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand(2020)
Authors: Marnik Dekimpe
Pages: 677 - 694 - Retailer private-label margins: The role of supplier and quality-tier differentiation(2013)
Authors: Anne ter Braak, Marnik Dekimpe
Pages: 86 - 103 - Situated embodied cognition: Monitoring orientation cues affects product evaluation and choice(2013)
Authors: Siegfried Dewitte, Luk Warlop
Pages: 424 - 433