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Organisation
Department of Marketing (main work address Leuven)
Research Unit
Lifecycle:1 Oct 1997 → Today
Organisation profile:
The Research Centre for Marketing is committed to excellence in research and teaching. Our group conducts rigorous and managerially relevant research across the entire spectrum of marketing, including marketing modeling, marketing management & strategy and consumer behavior.
Keywords:Marketing
Disciplines:Marketing
Current researchers
1 - 10 of 12 results
- Stefan Borghgraef (Member)
- Siegfried Dewitte (Member)
- Alexander Edeling (Member)
- Xzavier He (Member)
- Bieke Henkens (Member)
- Lien Lamey (Member)
- Bart Larivière (Member)
- Changxu Li (Member)
- Luke Nowlan (Member)
- Luk Warlop (Member)
Projects
1 - 10 of 65
- A New Framework to Improve Traffic Safety Culture in the EUFrom15 Apr 2024 → TodayFunding: BOF - various
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: FWO Prices and sabbaticals (before FWO undefined)
- Sabbatical Siegfried Dewitte: In search of an increase in effectiveness of behavioral insights in stimulating desirable behavior.From1 Feb 2024 → TodayFunding: BOF - mobility
- Preventing non-communicable diseases caused by the post-acute phase of cOvid-19 INfecTionFrom1 Jan 2024 → TodayFunding: HORIZON.2.1 - Health
- PhD Position in MarketingFrom11 Sep 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities - co-creating human centric spacesFrom8 Aug 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Essays on corruption from the behavioral economics perspectiveFrom17 Feb 2023 → TodayFunding: Own budget, for example: patrimony, inscription fees, gifts
- Active cities: Active mobility increased for sustainable zero-carbon urban multimodality, through human-centric planning, mobility hubs and behaviour change.From3 Oct 2022 → TodayFunding: Other EU initiatives out of framework
- Nonprofit organizations and face-to-face fundraising: An investigation of donors’ and recruiters’ ethical beliefs, and the impact of these beliefs on donor recruitment and retentionFrom1 Oct 2022 → TodayFunding: Fund Recuperation Fiscal Exemption
- A Comprehensive Investigation on the Rationale of Corruption and its Liabilities in Ecuador (CIRCLE)From1 Sep 2022 → TodayFunding: VLIR-UOS TEAM
Publications
41 - 50 of 258
- Models for the financial performance effects of marketing(2008)
Authors: Marnik Dekimpe
Pages: 501 - 523 - Linking Thought and Behavior: Evidence for Process – Mode of Expression Congruence Effects(2022)
Authors: Luke Nowlan
Pages: 87 - 96 - Preface to "The chilling effects of network externalities"(2010)
Authors: Marnik Dekimpe
Pages: 1 - 3 - Introduction to the Special Issue on Consumer identities(2012)
Authors: Luk Warlop
Pages: 307 - 309 - Business-cycle research in marketing(2017)
Authors: Marnik Dekimpe
Pages: 361 - 384 - Time-series models for short-run and long-run marketing impact(2018)
Authors: Marnik Dekimpe
Pages: 79 - 106 - Evolutionary interactions between human biology and architecture: insights from signaling theory and a cross-species comparative approach(2014)
Authors: Jan Verpooten, Yannick Joye
Pages: 201 - 221 - The conundrum of modern art: Prestige driven coevolutionary aesthetics trumps evolutionary aesthetics among art experts(2017)
Authors: Jan Verpooten, Siegfried Dewitte
Pages: 16 - 38 - How, why, and when disclosure type matters for influencer marketing(2022)
Authors: Alexander Edeling
Pages: 313 - 335 - A Global Perspective on the Marketing Mix across Time and Space.(2022)
Authors: Marnik Dekimpe
Pages: 502 - 521