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Onderzoeker
Marnik Dekimpe
- Trefwoorden:Economie en toegepaste economische wetenschappen
- Disciplines:Marketing
Affiliaties
- Onderzoekseenheid Marketing (hoofdwerkadres Leuven) (Onderzoekseenheid)
Lid
Vanaf1 nov 2005 → Heden
Publicaties
31 - 40 van 69
- Billboard and cinema advertising: missed opportunity or spoiled arms?(2014)
Auteurs: Steffi Frison, Marnik Dekimpe, Christophe Croux
Pagina's: 425 - 433 - Gains and losses of exclusivity in grocery retailing(2014)
Auteurs: Marnik Dekimpe
Pagina's: 239 - 252 - Taking private labels upmarket: Empirical generalizations on category drivers of premium private label introductions(2014)
Auteurs: Anne ter Braak, Marnik Dekimpe
Pagina's: 125 - 140 - Rising from the ashes: How brands and categories can overcome product-harm crises(2013)
Auteurs: Kathleen Cleeren, Marnik Dekimpe
Pagina's: 58 - 77 - Does private-label production by national-brand manufacturers create discounter goodwill?(2013)
Auteurs: Anne ter Braak, Marnik Dekimpe
Pagina's: 343 - 357 - Retailer private-label margins: The role of supplier and quality-tier differentiation(2013)
Auteurs: Anne ter Braak, Marnik Dekimpe
Pagina's: 86 - 103 - Marketing meets finance as executives balance building brand equity with enhancing revenue flow(2012)
Auteurs: Marnik Dekimpe
Pagina's: 37 - 44 - Price and advertising effectiveness over the business cycle(2012)
Auteurs: Marnik Dekimpe
Pagina's: 177 - 193 - Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Auteurs: Lien Lamey, Marnik Dekimpe
Pagina's: 1 - 19 - On the value relevance of retailer advertising spending and same-store sales growth(2012)
Auteurs: Marnik Dekimpe
Pagina's: 447 - 461