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Onderzoeker
Marnik Dekimpe
- Trefwoorden:Economie en toegepaste economische wetenschappen
- Disciplines:Marketing
Affiliaties
- Onderzoekseenheid Marketing (hoofdwerkadres Leuven) (Onderzoekseenheid)
Lid
Vanaf1 nov 2005 → Heden
Publicaties
11 - 20 van 69
- Online display advertising for CPG brands: (When) does it work?(2021)
Auteurs: Marnik Dekimpe
Pagina's: 271 - 289 - Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand(2020)
Auteurs: Marnik Dekimpe
Pagina's: 677 - 694 - Retailing and retailing research in the age of big data analytics(2020)
Auteurs: Marnik Dekimpe
Pagina's: 1 - 12 - When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics(2020)
Auteurs: Marnik Dekimpe
Pagina's: 175 - 195 - Using technology to bring online convenience to offline shopping(2019)
Auteurs: Marnik Dekimpe
Pagina's: 25 - 29 - Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice(2019)
Auteurs: Marnik Dekimpe
Pagina's: 6 - 9 - New product success in the consumer packaged goods industry: A shopper marketing approach(2018)
Auteurs: Lien Lamey, Marnik Dekimpe
Pagina's: 432 - 452 - Investors' evaluations of price-increase preannouncements(2018)
Auteurs: Marnik Dekimpe
Pagina's: 359 - 377 - How to brand your private labels(2018)
Auteurs: Marnik Dekimpe
Pagina's: 487 - 496 - Retail entry and exit(2018)
Auteurs: Marnik Dekimpe
Pagina's: 344 - 374