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Onderzoeker
Marnik Dekimpe
- Trefwoorden:Economie en toegepaste economische wetenschappen
- Disciplines:Marketing
Affiliaties
- Onderzoekseenheid Marketing (hoofdwerkadres Leuven) (Onderzoekseenheid)
Lid
Vanaf1 nov 2005 → Heden
Publicaties
1 - 10 van 67
- Do consumers benefit from national-brand listings by hard discounters?(2024)
Auteurs: Marnik Dekimpe
Pagina's: 97 - 118 - Retailing in times of soaring inflation: What we know, what we don’t know, and a research agenda(2023)
Auteurs: Marnik Dekimpe
Pagina's: 322 - 336 - Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation(2023)
Auteurs: Marnik Dekimpe
Pagina's: 319 - 336 - The future of private-label markets: A global convergence approach(2023)
Auteurs: Marnik Dekimpe
Pagina's: 248 - 267 - Designing successful temporary loyalty programs: An exploratory study on retailer and country differences(2022)
Auteurs: Marnik Dekimpe
Pagina's: 1275 - 1295 - Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies(2022)
Auteurs: Marnik Dekimpe
Pagina's: 251 - 270 - Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research(2022)
Auteurs: Marnik Dekimpe
Pagina's: 5 - 23 - A Global Perspective on the Marketing Mix across Time and Space.(2022)
Auteurs: Marnik Dekimpe
Pagina's: 502 - 521 - Online display advertising for CPG brands: (When) does it work?(2021)
Auteurs: Marnik Dekimpe
Pagina's: 271 - 289 - Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand(2020)
Auteurs: Marnik Dekimpe
Pagina's: 677 - 694