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Researcher
Maggie Geuens
- Keywords:Marketing Communication, Consumer Behavior
- Disciplines:Consumer behaviour, Marketing communications, Advertising, Consumer psychology, Health psychology
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From1 Oct 2000 → 30 Sep 2018
Publications
1 - 10 of 78
- How a health goal activation drives the Nutri-Score effect(2024)
Authors: Eva Heeremans, Maggie Geuens, Iris Vermeir
- How online grocery shopping drives private label food purchases(2023)
Authors: Julie Verstraeten, Eva Heeremans, Maggie Geuens, Iris Vermeir
- What a mess! The effect of messiness in food pictures on unhealthy food choices(2023)
Authors: Eva Meersseman, Maggie Geuens, Iris Vermeir
- Save near-expired food : does a message to avoid food waste affect food purchase and household waste prevention behaviors?(2023)
Authors: Yi Zhang, Erica van Herpen, Ellen J. Van Loo, Mario Pandelaere, Maggie Geuens
- Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium(2023)
Authors: Viktor Proesmans, Iris Vermeir, Nelleke Teughels, Maggie Geuens
- Products in disguise : communicating product benefits with surface mimicry(2023)
Authors: Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens
Pages: 838 - 860 - Development and validation of the motivation to avoid food waste scale(2023)
Authors: Daphne Ribbers, Maggie Geuens, Mario Pandelaere, Erica van Herpen
- Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands(2023)
Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
- Research on influencing factors of food choice and food consumption(2023)
Authors: Maggie Geuens
- Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior(2022)
Authors: Viktor Proesmans, Iris Vermeir, Charlotte de Backer, Maggie Geuens