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Researcher
Maggie Geuens
- Keywords:Marketing Communication, Consumer Behavior
- Disciplines:Consumer behaviour, Marketing communications, Advertising, Consumer psychology, Health psychology
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From1 Oct 2000 → 30 Sep 2018
Projects
1 - 9 of 9
- Belief in Quantification: An investigation of its causes and consequencesFrom1 Oct 2023 → TodayFunding: BOF - projects
- Nutri-Score: whether, why, how and for whom this food label works.From1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- "Nudging Consumers to Cheaper Food Choices"From1 Oct 2019 → 31 Aug 2022Funding: BOF - postdoctoral mandates, BOF - projects
- The effect of presentation perspectives in food pictures on (un)healthy food consumption.From1 Oct 2019 → 30 Sep 2023Funding: BOF - doctoral mandates
- The impact of product assortment on consumers’ (un)healthy grocery choicesFrom1 Oct 2017 → 30 Sep 2023Funding: BOF - Doctoral projects
- Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.From1 Oct 2014 → 13 Sep 2017Funding: BOF - Doctoral projects
- Sabbatical during professorship in marketingFrom1 Jan 2014 → 31 Dec 2014Funding: BOF - Research professorship
- Why do companies (not) report on Corporate Social Responsibility (CSR)?From1 Oct 2012 → 30 Sep 2016Funding: BOF - Doctoral projects
- Consumer labFrom1 Jan 2009 → 31 Dec 2010Funding: BOF - Other initiatives
Publications
31 - 40 of 78
- Clicks as a Healthy Alternative to Bricks: How Online Grocery Shopping Reduces Vice Purchases(2015)
Authors: Elke Huyghe, Julie Verstraeten, Maggie Geuens, Anneleen Van Kerckhove
Number of pages: 1 - Brand typicality and distant novel extension acceptance: how risk-reduction counters low category fit(2015)
Authors: Frank Goedertier, Niraj Dawar, Maggie Geuens, Bert Weijters
Pages: 157 - 165 - The group effect: how food products look more attractive in group than individually(2015)
Authors: Katrien Cooremans, Maggie Geuens
Pages: 187 - 187 - Starting off with an Apology: Paving the Way to Consumer Persuasion?(2015)
Authors: Tina Tessitore, Anneleen Van Kerckhove, Maggie Geuens
Number of pages: 1 - Marketingcommunicatie(2015)
Authors: Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh
- The impact of physical versus symbolic presence on impulsive behavior in an online and offline grocery environment(2014)
Authors: Elke Huyghe, Julie Verstraeten, Maggie Geuens, Anneleen Van Kerckhove
Pages: 76 - 77 - Towards a better understanding of (un)healthy consumer behavior: unexplored aspects within the vice-virtue domain(2014)
Authors: Elke Huyghe, Maggie Geuens, Iris Vermeir
Number of pages: 1 - The influence of looking down versus up as a learned distance cue on level of construal(2013)
Authors: Anneleen Van Kerckhove, Maggie Geuens, Iris Vermeir
Number of pages: 1 - How variety in flavors within indulgent and healthy food options affects perceived healthiness and preference for promotion types(2013)
Authors: Elke Huyghe, Maggie Geuens, Iris Vermeir
Number of pages: 1 - The effect of familiarity with the response category labels on item response to likert(2013)
Authors: Bert Weijters, Maggie Geuens, Hans Baumgartner
Pages: 368 - 381