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Researcher
Eva Meersseman
- Disciplines:Marketing, Consumer behaviour
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 10 Feb 2024
Projects
1 - 1 of 1
- The effect of presentation perspectives in food pictures on (un)healthy food consumption.From1 Oct 2019 → 30 Sep 2023Funding: BOF - doctoral mandates
Publications
1 - 5 of 5
- What a mess! The effect of messiness in food pictures on unhealthy food choices(2023)
Authors: Eva Meersseman, Maggie Geuens, Iris Vermeir
- Food on the move : the impact of implied motion in pictures on food perceptions through anticipated pleasure of consumption(2021)
Authors: Eva Meersseman, Hendrik Slabbinck
- Take a bite! The effect of bitten food in pictures on product attitudes, purchase intentions, and willingness to pay(2021)
Authors: Eva Meersseman
- The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes(2021)
Authors: Eva Meersseman, Maggie Geuens, Iris Vermeir
Number of pages: 1 - The effect of perspectives in food pictures on unhealthy food choices(2021)
Authors: Eva Meersseman