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Organisation
Department of Marketing
Department
Lifecycle:1 Jan 1993 → 30 Sep 2018
Organisation profile:The department is active in four research domains: business-to-business, consument behavior, data analytics and governement marketing
Keywords:Marketing
Disciplines:Marketing
Projects
1 - 10 of 30
- The impact of product assortment on consumers’ (un)healthy grocery choicesFrom1 Oct 2017 → 30 Sep 2023Funding: BOF - Doctoral projects
- Approach and loss aversion: Effects of cognitive protective biases in public health campaignsFrom1 Oct 2017 → 30 Sep 2021Funding: BOF - Doctoral projects
- Long term effects behaviorFrom30 Jan 2017 → 31 Jul 2018Funding: Department Environment and Infrastructure
- The Impact of Normative Cues on Consumers' Food IntakeFrom1 Oct 2016 → 30 Sep 2020Funding: BOF - Doctoral projects
- The nudge in the right direction: the Flemish guide consumers towards environmentally responsible and healthy consumptionFrom5 Jan 2016 → 4 Jan 2017Funding: Department Environment and Infrastructure
- Leveraging the power of social influence for customer relationship management: growing the value of a customer base using referral network analysis.From1 Oct 2015 → 30 Sep 2018Funding: FWO fellowships, BOF - Other initiatives
- Leveraging the power of social influence for customer relationship management: identifying and developing influential customers using social network analysisFrom1 Sep 2015 → 31 Aug 2022Funding: BOF - Doctoral projects
- Does the eye catch it all? The impact of consuming with our eyes on marketing effectiveness.From1 Jan 2015 → 31 Dec 2018Funding: IWT personal funding - strategic basic research grants, IWT personal funding - specialisation scholarships
- Robust, individual level price-response curve estimation for revenue management in the soccer industryFrom1 Jan 2015 → 30 Apr 2020Funding: BOF - Doctoral projects
- Individual differences in evaluation difficulty and their consequences for consumer behaviorFrom1 Oct 2014 → 31 Jan 2017Funding: FWO fellowships, BOF - Other initiatives
Publications
1 - 10 of 28
- The Effect of Strategic Industry factor innovation on incumbent reaction, survival, and performance
Authors: Bart Devoldere
- The influence of one- versus two-sided information on the anticipation of negative reactions: the role of attitudinal ambivalence
Authors: Ineke Uyttersprot
Number of pages: 1 - Een gezonde of ongezonde reclameslogan? That's the question
Authors: Leen Adams
Pages: 71 - 77 - Kan een slank model hamburgers promoten?
Authors: Leen Adams, Tina Tessitore
- The effect of advertising complexity and repetition on attitude toward digital signage advertisements
Authors: Neal Van Loock
Number of pages: 1 - The Role of Seed Money and Threshold Size in Optimizing Fundraising Campaigns: Past Behavior Matters!(2010)Volume: 37
Authors: Griet Verhaert, Dirk Van den Poel, M.C. Campbell, J. Inman, R. Pieters
Number of pages: 1 - The influence of self-regulatory focus in the effectiveness of emotional health campaigns: it is a matter of context too(2009)Volume: 36
Authors: Leen Adams, Tineke Faseur, Maggie Geuens, Ann L McGill, Sharon Shavitt
Pages: 662 - 663 - Attracted to attractiveness? The effect of attraction and luxury on consumers' mind, attitudes and values(2013)
Authors: Katrien Meert
- Meer dan 25 jaar AIDS-preventiecampagnes : wanneer werd er wat gecommuniceerd?
Authors: Leen Adams
Pages: 212 - 221 - The effectiveness of fear appeals in health campaigs: the role of self-regulatory focus
Authors: Leen Adams
Number of pages: 1