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Onderzoeker
Maggie Geuens
- Trefwoorden:Marketingcommunicatie, Consumentengedrag
- Disciplines:Consumentengedrag, Marketingcommunicatie, Reclame, Consumentenpsychologie, Gezondheidspsychologie
Affiliaties
- Vakgroep Marketing, Innovatie en Organisatie (Departement)
Lid
Vanaf1 okt 2018 → Heden - Vakgroep Marketing (Departement)
Lid
Vanaf1 okt 2000 → 30 sep 2018
Publicaties
1 - 10 van 78
- How a health goal activation drives the Nutri-Score effect(2024)
Auteurs: Eva Heeremans, Maggie Geuens, Iris Vermeir
- How online grocery shopping drives private label food purchases(2023)
Auteurs: Julie Verstraeten, Eva Heeremans, Maggie Geuens, Iris Vermeir
- What a mess! The effect of messiness in food pictures on unhealthy food choices(2023)
Auteurs: Eva Meersseman, Maggie Geuens, Iris Vermeir
- Save near-expired food : does a message to avoid food waste affect food purchase and household waste prevention behaviors?(2023)
Auteurs: Yi Zhang, Erica van Herpen, Ellen J. Van Loo, Mario Pandelaere, Maggie Geuens
- Food writings in a postmodern society : a discourse analysis of influencer and celebrity chef cookbooks in Belgium(2023)
Auteurs: Viktor Proesmans, Iris Vermeir, Nelleke Teughels, Maggie Geuens
- Products in disguise : communicating product benefits with surface mimicry(2023)
Auteurs: Anneleen Van Kerckhove, Caroline De Bondt, Maggie Geuens
Pagina's: 838 - 860 - Development and validation of the motivation to avoid food waste scale(2023)
Auteurs: Daphne Ribbers, Maggie Geuens, Mario Pandelaere, Erica van Herpen
- Triggering brand switching in online stores : the effectiveness of recommendations for private labels versus national brands(2023)
Auteurs: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
- Research on influencing factors of food choice and food consumption(2023)
Auteurs: Maggie Geuens
- Food media and dietary behavior in a Belgian adult sample : how obtaining information from food media sources associates with dietary behavior(2022)
Auteurs: Viktor Proesmans, Iris Vermeir, Charlotte de Backer, Maggie Geuens