Researcher
Maggie Geuens
- Keywords:Marketing Communication, Consumer Behavior
- Disciplines:Consumer behaviour, Marketing communications, Advertising, Consumer psychology, Health psychology
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → Today - Department of Marketing (Department)
Member
From1 Oct 2000 → 30 Sep 2018
Projects
1 - 9 of 9
- Belief in Quantification: An investigation of its causes and consequencesFrom1 Oct 2023 → TodayFunding: BOF - projects
- Nutri-Score: whether, why, how and for whom this food label works.From1 Jan 2022 → TodayFunding: FWO research project (including WEAVE projects)
- "Nudging Consumers to Cheaper Food Choices"From1 Oct 2019 → 31 Aug 2022Funding: BOF - postdoctoral mandates, BOF - projects
- The effect of presentation perspectives in food pictures on (un)healthy food consumption.From1 Oct 2019 → 30 Sep 2023Funding: BOF - doctoral mandates
- The impact of product assortment on consumers’ (un)healthy grocery choicesFrom1 Oct 2017 → 30 Sep 2023Funding: BOF - Doctoral projects
- Tempted by food or dedicated to health: a cross-cultural investigation of eating goals and behavior.From1 Oct 2014 → 13 Sep 2017Funding: BOF - Doctoral projects
- Sabbatical during professorship in marketingFrom1 Jan 2014 → 31 Dec 2014Funding: BOF - Research professorship
- Why do companies (not) report on Corporate Social Responsibility (CSR)?From1 Oct 2012 → 30 Sep 2016Funding: BOF - Doctoral projects
- Consumer labFrom1 Jan 2009 → 31 Dec 2010Funding: BOF - Other initiatives
Publications
11 - 20 of 78
- Determinants of healthy and sustainable food choices in parents with a higher and lower socioeconomic status : a qualitative study(2022)
Authors: Marjolijn Vos, Benedicte Deforche, Anneleen Van Kerckhove, Nathalie Michels, Maartje Poelman, Maggie Geuens, Wendy Van Lippevelde
- How to reduce agri-environmental impacts on ecosystem services : the role of nudging techniques to increase purchase of plant-based meat substitutes(2022)
Authors: Nicky Coucke, Iris Vermeir, Hendrik Slabbinck, Maggie Geuens, Ziad Choueiki
- How online grocery shopping affects private label food choices(2021)
Authors: Eva Heeremans, Julie Verstraeten, Maggie Geuens, Iris Vermeir
Number of pages: 1 - Offering brand switching in online stores : the effectiveness of recommendations for private labels vs. national brands(2021)
Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens
Number of pages: 1 - Investigating the effectiveness of simplified labels for safe use communication : the case of household detergents(2021)
Authors: Maggie Geuens, Dominic Byrne, Geert Boeije, Virginie Peeters, Bert Vandecasteele
Pages: 1410 - 1424 - The effect of masculine or feminine product benefits and anthropomorphic packaging shapes on purchase intention and product attitudes(2021)
Authors: Eva Meersseman, Maggie Geuens, Iris Vermeir
Number of pages: 1 - Strong as an ox : usage of storytelling by vegan athletes to reduce consumers’ meat-health associations(2020)Volume: 48
Authors: Ziad Choueiki, Maggie Geuens, Iris Vermeir, Adriaan Spruyt, Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Pages: 1189 - 1189 - The effectiveness of online recommendations for private labels versus national brands(2020)Volume: 48
Authors: Barbara Kobuszewski Volles, Anneleen Van Kerckhove, Maggie Geuens, Jennifer Argo, Tina M. Lowrey, Hope Jensen Schau
Pages: 1132 - 1132 - A temporal model of perceived control to explain service failures(2019)
Authors: Natalia Araujo Pacheco, Cristiane Pizzutti, Maggie Geuens
- A match made in heaven or down under? The effectiveness of matching visual and verbal horizons in advertising(2019)
Authors: Gudrun Roose, Iris Vermeir, Maggie Geuens, Anneleen Van Kerckhove
Pages: 411 - 427