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Organisation
Marketing & Strategy
Current researchers
41 - 43 of 43 results
- Kim WILLEMS (Member)
- Xiaoyi YANG (Member)
- Melisa YILDIZ (Member)
Publications
1 - 10 of 327
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Authors: Lieve DOUCE
- Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Authors: Kim WILLEMS
- To automate or not to automate? A contingency approach to service automation(2023)
Authors: Eline HOTTAT, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 696 - 724 - Do licensors learn from out-licensing? Empirical evidence from the pharmaceutical industry(2022)
Authors: Stijn KELCHTERMANS, Bart LETEN, Maarten Rabijns, Massimo Riccaboni
Pages: 102405 - Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels(2020)
Authors: Justine Virlée, Wafa Hammedi, Allard VAN RIEL
Pages: 277 - 306 - Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 618 - 632 - Going beyond the service exchange: Employees’ perceived value of an engagement platform.(2016)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 1 - A SERIOUS GAME RAISING AWARENESS AND EXPERIENCE OF DEPRESSION(2015)Series: INTED Proceedings
Authors: Malgorzata Plechawska-Wojcik, Joanna ROBACZEWSKA
Pages: 1437 - 1444 - Life cycle extension of mobile phones: an exploration with focus on the end-consumer(2018)
Authors: Odette Penners, Janjaap Semeijn, Allard VAN RIEL, Wim Lambrechts
Pages: 7 - 37 - Free public transport: A socio-cognitive analysis(2016)
Authors: Mario COOLS, Yannick Fabbro, Tom BELLEMANS
Pages: 96 - 107