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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
41 - 50 of 327
- Open Innovation: The Next Decade(2014)
Authors: Joel West, Ammon Salter, Wim VANHAVERBEKE, Henry Chesbrough
Pages: 805 - 811 - Managing open innovation projects with science-based and market-based partners(2014)
Authors: Jingshu DU, Bart LETEN, Wim VANHAVERBEKE
Pages: 828 - 840 - Impact of enterprise's human capital on technology innovation performance(2014)
Authors: Wangfang LI, Wim VANHAVERBEKE
- Where and how to search? Search paths in open innovation(2016)
Authors: Henry Lopez-Vega, Fredrik Tell, Wim VANHAVERBEKE
Pages: 125 - 136 - Open innovation: The next decade(2014)
Authors: Joel West, Ammon Salter, Wim VANHAVERBEKE, Henry Chesbrough
Pages: 805 - 811 - Linking Open Innovation to National Systems of Innovation: A co-evolutionary perspective(2011)
Authors: Yuandi WANG, Nadine ROIJAKKERS, Wim VANHAVERBEKE
Pages: 446 - 464 - Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context(2017)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS, Kim WILLEMS
Pages: 367 - 403 - Toward a Better Understanding of Customer Value: Empirical Studies from a Service-Dominant Logic Perspective(2013)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 277 - The internationalization process revisited: institutionalization, exploitation and exploration(2011)
Authors: Piet PAUWELS, Paul MATTHYSSENS
Pages: 135 - 157Number of pages: 23 - Return on marketing investments in B2B customer relationships: A decision-making and optimization approach(2011)
Authors: Sandra STREUKENS, Stan van Hoesel, Ko de Ruyter
Pages: 149 - 161