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Researcher
Lieve DOUCE
- Keywords:Economics and applied economics
- Disciplines:Consumer behaviour, Marketing channels and retailing, Marketing communications, Marketing not elsewhere classified
Affiliations
- Faculty of Business Economics (Faculty)
Member
From1 Oct 2011 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2011 → Today - Marketing (Research group)
Member
From1 Oct 2011 → Today - Marketing & Strategy (Department)
Member
From1 Oct 2009 → 30 Sep 2011 - Marketing (Research group)
Member
From1 Oct 2009 → 30 Sep 2011 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2009 → 30 Sep 2011
Projects
1 - 7 of 7
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- The role of automatic and deliberate mental imagery in multi-sensory digital consumer environments.From1 Jan 2024 → TodayFunding: FWO research project (including WEAVE projects)
- ASMR marketing: The effect of ASMR adverts and its interaction with responder type, ad message type, and product type on consumer reactions.From1 Nov 2023 → TodayFunding: BOF - doctoral mandates
- Exploring Immersive Technologies and Crossmodal Correspondences in Enhancing Sensory Imagery and Consumer BehaviorFrom1 Oct 2023 → TodayFunding: BOF - projects
- The effect of sensory-enabling technologies on consumer behavior via haptic imagery in a digital contextFrom1 Jan 2023 → TodayFunding: BOF - projects
- Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experience.From1 Oct 2013 → 30 Sep 2016Funding: FWO fellowships
- Olfactory marketing: The role of fragrance and its interaction with other atmospheric and non-atmospheric cues in a shopping experienceFrom1 Oct 2011 → 30 Sep 2013Funding: FWO fellowships
Publications
1 - 10 of 22
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Authors: Lieve DOUCE
- Editorial: Online sensory experiences: Consumer reactions to triggering multiple senses by using psychological techniques and sensory-enabling technologies(2022)
Authors: Lieve DOUCE, Carmen ADAMS, Olivia Petit, Anton Nijholt
- Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity(2022)
Authors: Lieve DOUCE, Kim WILLEMS, Arjun Chaudhuri
- Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals(2022)
Authors: Lieve DOUCE, Carmen ADAMS, Olivia Petit, Anton Nijholt
- Can a retail environment be simulated by photographs?(2021)
Authors: Kim WILLEMS, Lieve DOUCE, Ann PETERMANS
- Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective(2021)
Authors: Ann PETERMANS, Lieve DOUCE, Kim WILLEMS
Pages: 209 - 219Number of pages: 11 - Sensory overload in a shopping environment: Not every sensory modality leads to too much stimulation(2020)
Authors: Lieve DOUCE, Carmen ADAMS
- Can a retail environment be simulated by photographs?(2018)
Authors: Ann PETERMANS, Kim WILLEMS, Lieve DOUCE, Koenraad VAN CLEEMPOEL
Pages: 103 - 108 - The Effect of Crossmodal Congruency Between Ambient Scent and the Store Environment on Consumer Reactions: An Abstract(2017)Series: Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 913 - 914 - What's in a scent? Meaning, shape, and sensorial concepts elicited by scents(2017)
Authors: Carmen ADAMS, Lieve DOUCE
Pages: 1 - 20