Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
1 - 10 of 327
- Can a retail environment be simulated by photographs?(2021)
Authors: Kim WILLEMS, Lieve DOUCE, Ann PETERMANS
- Environmental Simulation Techniques in Retailing: A Review from a Store Atmospheric and Customer Experience Perspective(2021)
Authors: Ann PETERMANS, Lieve DOUCE, Kim WILLEMS
Pages: 209 - 219Number of pages: 11 - A customer-centric five actor model for sustainability and service innovation(2021)
Authors: Allard VAN RIEL, Tor. W. ANDREASSEN, Line LERVIK-OLSEN, Lu ZHANG, Sunil MITHAS, Kristina HEINONEN
Pages: 389 - 401 - Bargain effectiveness in differentiated store environments: The role of store affect, processing fluency, and store familiarity(2022)
Authors: Lieve DOUCE, Kim WILLEMS, Arjun Chaudhuri
- Doing good while performing well at Flemish universities: Benchmarking higher education institutions in terms of social inclusion and market performance(2016)
Authors: Elvira Haezendonck, Kim WILLEMS, Jenny Hillemann
Pages: 31 - 47 - Factors affecting sustainable process technology adoption: A systematic literature review(2018)
Authors: Yao Fu, Robert A.W. Kok, Ben Dankbaar, Paul Ligthart, Allard VAN RIEL
Pages: 226 - 251 - Prying eyes: A dramaturgical approach to organizational surveillance(2018)
Authors: Laura Visser, Inge L. Bleijenbergh, Yvonne W.M. Benschop, Allard VAN RIEL
Pages: 703 - 727 - Analyzing access, egress, and main transport mode of public transit journeys: evidence from the Flemish national household travel survey(2015)
Authors: Lieve CREEMERS, Tom BELLEMANS, Davy JANSSENS, Geert WETS, Mario COOLS
Number of pages: 9 - What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and Behavior(2016)
Authors: Lieve DOUCE, Wim JANSSENS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 271 - 280 - Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions(2019)
Authors: Laurens De Gauquier, Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 235 - 253