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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
21 - 30 of 327
- In-Store Proximity Marketing: Experimenting with Digital Point-of-Sales Communication(2016)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pages: 332 - 337 - In-store proximity marketing: Experimenting with digital point-of-sales communication(2017)
Authors: Kim WILLEMS, Malaika BRENGMAN, Stephanie Van De Sanden
Pages: 910 - 927 - "Evolutionary Store Atmospherics" – Designing with evolution in mind(2011)
Authors: Yannick Joye, Karolien Poels, Kim WILLEMS
Pages: 289 - 317 - The effect of consciously and unconsciously perceived scent on desire for food products.(2012)
Authors: Lieve DOUCE, Thomas HEIJENS, Wim JANSSENS
Pages: 213 - 213 - On the localization of tastes and tasty products in 2D space(2019)
Authors: Carlos Velasco, Carmen ADAMS, Olivia Petit, Charles Spence
Pages: 438 - 446 - Psychological Factors Affecting Intention to Use Public Transport among Vietnamese Motorcyclists(2023)
Authors: Son Tung Nguyen, Mehdi Moeinaddini, Ismail Saadi, Mario COOLS
Pages: 207 - 218 - Play Buddies or Space Invaders? Players' Attitudes Toward In-Game Advertising(2013)
Authors: Karolien Poels, Wim JANSSENS, Laura Herrewijn
Pages: 204 - 218 - Individual ambidexterity in SMEs: Towards a typology aligning the concept, antecedents and outcomes(2020)
Authors: Ting Mu, Allard VAN RIEL, Roel Schouteten
Pages: 347 - 378 - Exploring a theoretical framework to structure the public policy implications of open innovation(2010)
Authors: Jeroen P. J. de Jong, Tarmo Kalvet, Wim VANHAVERBEKE
Pages: 877 - 896 - Open innovation: Organizational practices and policy implications(2012)
Authors: Henry Nelson LOPEZ VEGA, Wim VANHAVERBEKE
Number of pages: 277