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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
261 - 270 of 327
- Analyzing access, egress, and main transport mode of public transit journeys: evidence from the Flemish national household travel survey(2015)
Authors: Lieve CREEMERS, Tom BELLEMANS, Davy JANSSENS, Geert WETS, Mario COOLS
Number of pages: 9 - What to Diffuse in a Gender-Specific Store? The Effect of Male and Female Scents on Customer Value and Behavior(2016)
Authors: Lieve DOUCE, Wim JANSSENS, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 271 - 280 - Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions(2019)
Authors: Laurens De Gauquier, Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 235 - 253 - The impact of representation media on customer engagement in tourism marketing among millennials(2019)
Authors: Kim WILLEMS, Malaika BRENGMAN, Helena Van Kerrebroeck
Pages: 1988 - 2017 - How Valuable are Patent Blocking Strategies?(2020)
Authors: Dirk Czarnitzki, Katrin Hussinger, Bart LETEN
Pages: 409 - 434 - Health literacy and its effects on well-being: how vulnerable healthcare service users integrate online resources(2020)
Authors: Justine Virlée, Allard VAN RIEL, Wafa Hammedi
Pages: 697 - 715 - How customers' offline experience affects the adoption of online banking(2016)
Authors: Antonia Estrella-Ramon, Manuel Sanchez-Perez, Gilbert SWINNEN
Pages: 1072 - 1092 - Creating service value: a cross-retail format study of Holbrook’s typology(2014)
Authors: Kim WILLEMS, Sara LEROI-WERELDS, Gilbert SWINNEN
Pages: 14 - 19 - Once Bitten, Less Shy? – The Impact of Legal Copying and Illegal Infringement on R&D Cooperation(2014)
Authors: Theresa Veer, Annika LORENZ
- Assessment and Comparison of Functionalities of Telemedical Applications(2014)
Authors: Joanna ROBACZEWSKA, Malgorzata Plechawska - Wójcik
Pages: 25 - 34