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Researcher
Malaika BRENGMAN
- Keywords:Economics and applied economics
- Disciplines:Other economics and business not elsewhere classified
Affiliations
- Marketing (Research group)
Member
From1 Mar 2018 → 28 Feb 2019 - Marketing & Strategy (Department)
Member
From1 Mar 2018 → 28 Feb 2019 - Faculty of Business Economics (Faculty)
Member
From1 Mar 2018 → 28 Feb 2019
Publications
1 - 6 of 6
- Winkelen we binnenkort met robots?(2019)
Authors: Malaika BRENGMAN, Laurens De Gauquier, Stephanie Van de Sanden, Kim WILLEMS
Pages: 167 - 174 - Is robotic shopping set to be the next big thing?(2019)
Authors: Malaika BRENGMAN, Laurens De Gauquier, Stephanie van de Sanden, Kim WILLEMS
Pages: 167 - 174 - In-store location-based marketing with beacons: from inflated expectations to smart use in retailing(2019)
Authors: Stephanie van de Sanden, Kim WILLEMS, Malaika BRENGMAN
Pages: 1514 - 1541 - Leveraging advertising to a higher dimension: experimental research on the impact of virtual reality on brand personality impressions(2019)
Authors: Laurens De Gauquier, Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 235 - 253 - The impact of representation media on customer engagement in tourism marketing among millennials(2019)
Authors: Kim WILLEMS, Malaika BRENGMAN, Helena Van Kerrebroeck
Pages: 1988 - 2017 - Can’t touch this: The impact of Augmented Reality vs. Touch and Non-touch Interfaces on Perceived Ownership(2018)
Authors: Malaika BRENGMAN, Kim WILLEMS, Helena Van Kerrebroeck
Pages: 269 - 280