Is having a taste of luxury a good idea? How use vs. ownership of luxury products affects satisfaction with life Universiteit Gent
Previous research showing that luxury spending can be beneficial for oneU+2019s well-being equate consumption with ownership. The current paper investigates if the impact of luxury consumption on oneU+2019s satisfaction with life differs when this consumption implies ownership versus mere use. While we find that ownership of luxury brands is associated with a higher satisfaction with life compared to ownership of non-luxury brands, the mere use ...