The flagship is here! Multimodal technical storytelling in localised corporate websites KU Leuven
With the latest technological advances and the digital transformation in all areas of business and life, technical content has transformed into a multisemiotic and multimodal form of communication. This contribution focuses on multimodal metaphorical realisations of technical content integrated in digital storytelling in internationalised corporate websites and their localised versions. Through the analysis of three case studies it aims to ...