The Future of Retailing: The Impact of Customer Value Enhancing Initiatives on Firm Value, Customer Perceptions and Shopping Behavior KU Leuven
Department of Marketing (main work address Antwerp), Department of Marketing (main work address Leuven)
A booming e-commerce, new digital channels, shifts in the population’s socio-demographic composition and changes in consumers’ needs, wants and shopping behavior, pose many new challenges for retailers. What is the future of retailing? To survive in this changing retail landscape, retailers have been making numerous investments in their stores as a way to differentiate from competition. This project focuses on customer value enhancing ...