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Organisation

Marketing (MAR)

Research Group

Main organisation:Marketing & Strategy
Lifecycle:15 Jun 2005  →  Today
Organisation profile:

The research of the Marketing department focuses on understanding and influencing customer behavior in both commercial and non-commercial settings. The department strives to conduct research that is characterized by both high practical applicable and high scientific quality. Keywords: customer value, sensory marketing, co-creation, and healthcare marketing.

Keywords:BUSINESS ECONOMICS, MARKETING
Disciplines:Marketing