Modeling Churn Using Customer Lifetime Value Vrije Universiteit Brussel
The definition and modeling of customer loyalty have been central issues in customer relationship
management since many years. Recent papers propose solutions to detect customers that are becoming
less loyal, also called churners. The churner status is then defined as a function of the volume of commercial
transactions. In the context of a Belgian retail financial service company, our first contribution is to redefine
the ...
management since many years. Recent papers propose solutions to detect customers that are becoming
less loyal, also called churners. The churner status is then defined as a function of the volume of commercial
transactions. In the context of a Belgian retail financial service company, our first contribution is to redefine
the ...