Virtual strategic positioning to create social presence: reporting on the use of a telepresence robot Vrije Universiteit Brussel
This qualitative cross-disciplinary research examined to what degree social presence was achieved through the use of a telepresence robot by one of the authors, in her capacity as a keynote speaker at an international research symposium. We explored if and how social presence was a factor in her ability to strategically position herself as a notable researcher whilst in ‘telepresence mode’, with the aim of understanding whether one could ...