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How attitude toward the extension mediates parent brand feedback effects for line and brand extensions in response to extension advertising Universiteit Gent
Advertising for extensions: Moderating effects of extension type, advertising strategy, and product category involvement on extension evaluation Universiteit Gent Universiteit Antwerpen
This paper investigates how advertisements for extensions contribute to consumers' attitudes towards new line and brand extensions of highly familiar brands. We investigate the relative importance of attitude toward the advertisement (Aad), parent brand quality, and fit between the extension and the parent brand for extension evaluations with a sample of 754 Belgians. Hierarchical regressions showed that Aad is the major influencer of extension ...
Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation Universiteit Antwerpen
Advertising for extensions: the moderating role of extension type, product type, and type of advertising appeal on extension evaluation Universiteit Gent
Electric car extensions of car brands : impact on brand personality, extension evaluation and parent brand feedback Universiteit Gent Universiteit Antwerpen
The IDP system: A model expansion system for an extension of classical logic KU Leuven
The model expansion (MX) search problem consists of finding models of a given theory that expand a given finite interpretation. Model expansion in classical first-order logic (FO) has been proposed as the basis for an Answer Set Programming-like declarative programming framework for solving NP problems. In this paper, we present IDP, a system for solving MX problems that integrates technology from ASP and SAT. Its strenght lies both in its ...
Trunk extension exercises: How is trunk extensor muscle recruitment related to the exercise dosage? KU Leuven Universiteit Gent
Trunk extension exercises are used to train endurance and strength of the trunk extensor muscles. Appropriate exercise dosage is crucial to achieve specific training effects, however literature describing the relation between the predetermined exercise intensity and the actual trunk extensors activity is scarce and inconclusive. To examine whether the actual activity of the thoracic and lumbar extensors during extensions exercises correspond ...