How being a responsible parent is challenging: An inquiry on the role of delay discounting in how parents resist child-targeted product packaging Ghent University
Overweight and obesity rates among children are alarmingly high. Although the European food industry acknowledges the risk posed by marketing unhealthy food products to young children and installed the EU Pledge agreement (in which they agreed not to advertise their energy-dense foods to those children), food packages fall outside the Pledge’s scope and parents are still highly targeted. Packages (of energy-dense foods) often use bright ...