Empirical and methodological challenges in choice experiments KU Leuven
Choice experiments (CEs) are a powerful tool to predict future market demand or to assess the impact of public and private interventions to steer choice behavior ex ante and at a low cost. This is illustrated by the growing body of literature relying on CEs. However, there are several challenges to improve preference assessments based on CEs such as the presence of hypothetical biases, the use of heuristics and the improvement of experimental ...