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Researcher
Patrick De Pelsmacker
- Disciplines:Marketing
Affiliations
- Department of Marketing, Innovation and Organisation (Department)
Member
From1 Oct 2018 → 30 Sep 2022 - Department of Marketing (Department)
Member
From1 Oct 1995 → 30 Sep 2018
Projects
1 - 2 of 2
- Impact of flow in media and persuasive messages.From1 May 2010 → 28 Feb 2015Funding: BOF - Doctoral projects
- The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messagFrom1 Oct 2009 → 30 Sep 2013Funding: BOF - Doctoral projects
Publications
141 - 150 of 153
- The impact of banners on interactive digital television. The role of programme interactivity and product category involvement(2008)
Authors: V CAUBERGHE, Patrick De Pelsmacker
Pages: 235 - 243 - Effects of nudity in advertising on consumers' body esteem(2008)
Authors: Nathalie Dens, Patrick De Pelsmacker, Wim Janssens, F. Costa Pereira, J. Verissimo, P.C. Neijens
Pages: 415 - 428 - I like the ad, but what brand was it for? The moderating influence of advertising strategy, branding strategy, and product involvement on brand and USP recall(2008)
Authors: Nathalie Dens, Patrick De Pelsmacker
Number of pages: 1 - Export intensity and the competitive intelligence of exporting companies: Evidence from South Africa(2008)
Authors: L CUYVERS, M DUMONT, W VIVIERS, Patrick De Pelsmacker, ML MULLER, M JEGERS, A SAAYMAN
Pages: 85 - 97 - Marketingcommunicatie
Authors: Patrick De Pelsmacker, Maggie Geuens, J VAN DEN BERGH
- Relationship quality and the theory of planned behavior models of behavioral intentions and purchase behavior
Authors: Marie Hélène De Cannière, Patrick De Pelsmacker, Maggie Geuens
Pages: 82 - 92 - Emotional advertising: revisiting the role of product category
Authors: Patrick De Pelsmacker, Tineke Faseur
Pages: 418 - 426 - Planning and conducting experimental advertising research and questionnaire design
Authors: Maggie Geuens, Patrick De Pelsmacker
Pages: 83 - 100 - The influence of ad-evoked feelings on brand evaluations: empirical generalizations from consumer responses to more than 1000 TV commercials
Authors: Michel Tuan Pham, Maggie Geuens, Patrick De Pelsmacker
Pages: 383 - 394 - Marktonderzoek: methoden en toepassingen
Authors: Patrick De Pelsmacker