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Project

The effectiveness of different messagge strategies in health risk campaigns: the impact of the moderating onfluence of type of health issues and personality traits on the importance of cognitieve versus affective components in one- versus two-sided messag

This study assesses the effectiveness of different message strategies in health risk campaigns. More precisely, the impact of the moderating influence of type of health issues and diverse personality traits will investigated, as wel as the importance of cognivtive versus affective components in one- versus two-sided messages.

Date:1 Oct 2009 →  30 Sep 2013
Keywords:message strategies, health risk campaigns, consumer perceptions
Disciplines:Journalism and professional writing, Media studies, Other media and communications, Communication sciences