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Researcher
Carmen ADAMS
- Keywords:Economics and applied economics, General and logistic services
- Disciplines:Sensory processes and perception, Consumer psychology, Consumer behaviour, Market research, Marketing channels and retailing, General and logistic services
Affiliations
- Marketing & Strategy (Department)
Member
From16 Sep 2020 → Today - Faculty of Business Economics (Faculty)
Member
From16 Sep 2020 → Today - Marketing (Research group)
Member
From16 Sep 2020 → 15 Sep 2023 - Faculty administrative service (Administrative office)
Member
From1 Oct 2019 → 31 Dec 2019 - Marketing & Strategy (Department)
Member
From1 Oct 2014 → 31 Aug 2020 - Marketing (Research group)
Member
From1 Oct 2014 → 31 Aug 2020 - Faculty of Business Economics (Faculty)
Member
From1 Oct 2012 → 31 Aug 2020 - Marketing & Strategy (Department)
Member
From1 Oct 2012 → 30 Sep 2014 - Marketing (Research group)
Member
From1 Oct 2012 → 30 Sep 2014
Projects
1 - 4 of 4
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
- Exploration of market potential of Crossmodal Congruency IndexFrom15 Jan 2021 → 14 Mar 2022Funding: IOF - technology validation in real environment
- The role of crossmodal correspondences in a multisensory setting on the evaluation of products and retail environments.From1 Oct 2016 → 30 Sep 2019Funding: FWO fellowships
- The role of crossmodal correspondences in a multisensory setting on the evaluation of products and Retail environments.From1 Oct 2014 → 27 Nov 2016Funding: FWO fellowships
Publications
11 - 12 of 12
- Tasting the Smell: scent Experts' and Laymen's Evaluation of Product (In)congruity(2013)
Authors: Carmen ADAMS, Lieve DOUCE, Wim JANSSENS, Jan VANRIE, Ann PETERMANS
Pages: 322 - 322 - Assessing crossmodal correspondences for food products: Implications for product packaging and brand naming.(2013)
Authors: Carmen ADAMS, Wim JANSSENS, Jan VANRIE
Pages: 28 - 31