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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 44 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
1 - 1 of 1
- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
1 - 10 of 324
- The Effect of High, Partial, and Low Multisensory Congruity between Light and Scent on Consumer Evaluations and Approach Behavior(2022)
Authors: Lieve DOUCE
- Brand personality appeal in retailing: Comparing fashion- and grocery retailing(2022)
Authors: Kim WILLEMS
- To automate or not to automate? A contingency approach to service automation(2023)
Authors: Eline HOTTAT, Sara LEROI-WERELDS, Sandra STREUKENS
Pages: 696 - 724 - Do licensors learn from out-licensing? Empirical evidence from the pharmaceutical industry(2022)
Authors: Stijn KELCHTERMANS, Bart LETEN, Maarten Rabijns, Massimo Riccaboni
Pages: 102405 - Healthcare service users as resource integrators: investigating factors influencing the co-creation of value at individual, dyadic and systemic levels(2020)
Authors: Justine Virlée, Wafa Hammedi, Allard VAN RIEL
Pages: 277 - 306 - Dealing with Nonlinearity in Importance-Performance Map Analysis (IPMA): An Integrative Framework in a PLS-SEM Context(2017)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS, Kim WILLEMS
Pages: 367 - 403 - Bootstrapping and PLS-SEM: A step-by-step guide to get more out of your bootstrap results(2016)
Authors: Sandra STREUKENS, Sara LEROI-WERELDS
Pages: 618 - 632 - Going beyond the service exchange: Employees’ perceived value of an engagement platform.(2016)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 1 - A SERIOUS GAME RAISING AWARENESS AND EXPERIENCE OF DEPRESSION(2015)Series: INTED Proceedings
Authors: Malgorzata Plechawska-Wojcik, Joanna ROBACZEWSKA
Pages: 1437 - 1444 - Life cycle extension of mobile phones: an exploration with focus on the end-consumer(2018)
Authors: Odette Penners, Janjaap Semeijn, Allard VAN RIEL, Wim Lambrechts
Pages: 7 - 37