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Organisation
Marketing & Strategy
Sub-organisation(s)
1 - 2 of 2
Current researchers
1 - 10 of 43 results
- Carmen ADAMS (Member)
- Yannick BAMMENS (Member)
- Maarten BROENS (Member)
- Timpe CALLEBAUT (Member)
- Kathleen CLEEREN (Member)
- Lowie CNOCKAERT (Member)
- Lieve DOUCE (Member)
- Rabii EL GOMRI (Member)
- Bieke GEPTS (Member)
- Sophie HAENEN (Member)
Projects
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- Shaping Future Stores: Unraveling the Impact of Personalized Sensory Atmospherics on Consumer BehaviorFrom16 Feb 2024 → TodayFunding: BOF - doctoral mandates
Publications
1 - 10 of 327
- To serve and protect: a typology of service robots and their role in physically safe services(2022)
Authors: Jeroen Schepers, Sandra STREUKENS
Pages: 197 - 209 - Value proposition dynamics in response to external event triggers(2021)
Authors: Sara LEROI-WERELDS, Katrien Verleye, Nathan Line, Liliana Bove
Pages: 274 - 283 - A framework for sustainable service system configuration: Exploring value paradoxes with examples from the hospitality industry(2019)
Authors: Allard VAN RIEL, Jie J. Zhang, Lee Phillip McGinnis, Mohammad G. Nejad, Milos Bujisic, Paul A. Phillips
Pages: 349 - 368 - An update on customer value: state of the art, revised typology, and research agenda(2019)
Authors: Sara LEROI-WERELDS
Pages: 650 - 680 - Conceptualizing the value of physical retailers: comparing marketing and retail design perspectives(2018)
Authors: Elisa SERVAIS, Sara LEROI-WERELDS, Katelijn QUARTIER, Jan VANRIE
Pages: 41 - 48 - Understanding and supporting the value of gamification for the user: A service theory perspective(2018)
Authors: Sara LEROI-WERELDS, Sandra STREUKENS
Number of pages: 7 - Lost in store navigation: What’s the bottom line of irritation, shortfall, and unplanned purchases?(2015)
Authors: Kim WILLEMS, Jeroen Schepers, Nathalie Demoulin
Number of pages: 7 - La creación de valor en servicios: una aproximación a las dimensiones utilitarista y hedonista en el ámbito de la restauración(2013)
Authors: Raquel Sánchez Fernandez, Gilbert SWINNEN, M. Ángeles Iniesta Bonillo
Pages: 83 - 94 - Multistep Knowledge Transfer in Multinational Corporation Networks: When Do Subsidiaries Benefit From Unconnected Sister Alliances?(2020)
Authors: Dries Faems, Brenda Bos, Florian Noseleit, Bart LETEN
Pages: 414 - 442 - Comparison of Speed-Density Models in the Age of Connected and Automated Vehicles(2023)
Authors: Amir Hossein Karbasi, Behzad Bamdad Mehrabani, Mario COOLS, Luca Sgambi, Mahmoud Saffarzadeh
Pages: 849 - 865