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Publication
Can a retail environment be simulated by photographs?
Book Contribution - Book Chapter Conference Contribution
Book: Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Experience and value creation in design, branding and marketing
Pages: 103 - 108
ISBN:9789089130693
Publication year:2018
Keywords:customer experience, store atmospherics, environmental representation medium, ecological validity, satisfaction
BOF-keylabel:yes
Accessibility:Closed