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Publicatie

Can a retail environment be simulated by photographs?

Boekbijdrage - Boekhoofdstuk Conferentiebijdrage

Boek: Proceedings of the 4th International Colloquium on Design, Branding and Marketing. Experience and value creation in design, branding and marketing
Pagina's: 103 - 108
ISBN:9789089130693
Jaar van publicatie:2018
Trefwoorden:customer experience, store atmospherics, environmental representation medium, ecological validity, satisfaction