Self-promotion: How regulatory focus affects the pursuit of self-interest at the expense of the group KU Leuven
Self-interested behavior may have positive consequences for individual group-members, but also negatively affects the outcomes of the group when group-level and individual-level interests are misaligned. In two studies, we examined such self-interested, group-undermining behavior from the perspective of regulatory focus theory. We predicted that when individual and group interests are out of alignment, individuals under promotion focus would be ...