Wanted! Investigating how elements from the personal usage context affect Gen Z consumers’ value-in-use experience and engagement with mobile service Universiteit Hasselt
For Gen Z, mobile apps largely equal 'self-service'. App vendors must understand key determinants of these users' value-in-use experience and customer engagement. Recent research highlights how usage context codetermines value-in-use experience. In this article, how the personal usage context affects app evaluation is theorized and empirically investigated. Hypotheses about effects of three relevant service intensifiers, i.e., perceived task ...