The economic drivers of media clusters

There is no consensus in literature how successful media clusters can be developed. This study develops and tests a new model that explains why media activities agglomerate at certain places using insights from workshops and survey data. The model consists of four economic drivers: urbanization, localization, agglomeration, and perception economies. The findings emphasize that a one-size-fits-all policy regarding media cluster development is best avoided, due to the high levels of heterogeneity in the conditions for success.

Jaar van publicatie:2020

Trefwoorden:media cluster, Agglomeration economies, Urbanization economies, Localization economies, Perception economies

Toegankelijkheid:Closed