Standards, innovation and business models: the case of digital radio

This chapter discusses standards and innovation in the context of business models: how firms and industries create new ways of capturing value from products and services. Business model development encompasses all manner of direct and neighboring opportunities for creating new markets and creating streams of revenue for new products. Business modelling itself conforms quite well to any definition of innovation. Using the example of digital radio broadcasting, the authors show how the development of standards was also part of the process of working out various business models to expand the commercial possibilities of this technology, thus integrating the standardization and innovation processes in a particularly direct way.

ISBN:9781783470075