Projects
Cognitive development in a digital world: children and persuasive communication on the Internet. University of Antwerp
On the (not so) persuasive potential of metaphorical language in news media communication. Framing the Latin-American migration debate through metaphor. Ghent University
The persuasive function of metaphorical language has long been taken for granted, both inside and outside of the field of linguistics. Due to their ability to structure more abstract topics in terms of more concrete domains of experience, thereby ‘highlighting’ some aspects of the conversation topic while ‘hiding’ others, metaphors promoted in news media are held to represent a potent tool for influencing people’s way of thinking, feeling and ...
Targeting children, reaching the family. Can child-targeted persuasive retail communication persuade children and parents to opt for suboptimal food? Ghent University
This project will examine how suboptimal food can be promoted among children (6-12 years), as they have a major influence on family consumption patterns. The effectiveness of hedonic, gain and normative framed messages in the retail environment will be tested among children. In addition, we will examine how these children influence their household through pester power and reverse socialization.
Context-Aware Pervasive Aerial CommunIcaTion and sIgnal procEssing Systems (CAP ACITIES). KU Leuven
Pervasive systems rely on sensing, computation and communication in objects surrounding people in their everyday life: from simple objects to cars to wearable electronics. These pervasive systems will enable a tsunami of novel applications to improve environment monitoring, health supervision or elderly assistance, to name a few. However, this exploding use of ubiquitous sensors gives rise to new challenges: The sensory data deluge, ...
Impact of flow in media and persuasive messages. Ghent University
The current research proposal aims to investigate and develop the underlying assumptions in existing theoretical frameworks with regard the working of media and persuasive messages that evoke a feeling of flow. The technological possibilities have increased nowadays extending the possibilities to absorb individuals even more within the media content. This makes the research about the flow mechanism very relevant.
The Persuasive Power of Protest. An Experimental Study of the Effect of Protest Coverage on Citizens and Political Elites. University of Antwerp
Persuasive Mechanisms Behind the Influence of Food Marketing During Childhood: The Role of Positive Affect and Food Cue Reactivity. KU Leuven
This dissertation aims to examine the underpinning mechanisms that explain how food marketing exposure influences children’s brand responses and eating behavior and to investigate whether these mechanisms differ by factors such as the advertising format and children's age. Furthermore, it evaluates the effectiveness of inhibitory control training to reduce the impact of food marketing exposure on children's snacking behavior while exploring ...
Advertising in digital games: attitudes, persuasive impact, and moderating factors University of Antwerp
Stimulating sustainability in childhood. The effectiveness of communication strategies targeting children and adolescents to encourage sustainability Ghent University
In stimulating sustainable (and healthy) attitudes and behavior, it is important to start from a young age and to focus on minors. In that respect, children and adolescents are on the one hand an important primary (current and future) target group but also a secondary target group (for example, they influence their parents and peers). This research project therefore aims to investigate which (communication-) techniques (e.g. education, social ...