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Researcher
Marnik Dekimpe
- Keywords:Economics and applied economics
- Disciplines:Marketing
Affiliations
- Department of Marketing (main work address Leuven) (Research unit)
Member
From1 Nov 2005 → Today
Publications
41 - 50 of 69
- List of occasional reviewers - 2011(2012)
Authors: Marnik Dekimpe
Pages: EX1 - Short-term and long-term effects of marketing strategy (forthcoming)(2012)
Authors: Marnik Dekimpe
Pages: 457 - 469 - International entry strategies (forthcoming)(2012)
Authors: Marnik Dekimpe
Pages: 391 - 411 - Effect of business cycle fluctuations on private-label share: what has marketing conduct got to do with it?(2012)
Authors: Marnik Dekimpe
Pages: 1 - 19 - Strategic assortment decisions in information-intensive and turbulent environments(2011)
Authors: Marnik Dekimpe
Pages: 17 - 28 - The connected customer: The changing nature of consumer and business markets(2011)
Authors: Marnik Dekimpe
- The hidden powers of advertising investments(2011)
Authors: Marnik Dekimpe
Pages: 209 - 223 - The connected customer: The changing nature of consumer and business markets(2011)
Authors: S Wuyts, Marnik Dekimpe, E Gijsbrechts, R Pieters, Manuel Sintubin, Iain S Stewart, Tina M Niemi, Erhan Altunel
- Estimating cannibalization rates for pioneering innovations(2010)
Authors: Marnik Dekimpe
Pages: 1024 - 1039 - Return on roller coasters: a model to guide investments in theme park attractions(2010)
Authors: Marnik Dekimpe
Pages: 721 - 737